Phishers appear to be using techniques learned from the targeted advertising industry. Security professionals have long wondered why phishing emails are, in general, so poorly crafted, and why they don't use a handful of basic techniques which would undoubtedly improve their hit rate, and lead to increased revenue generation from phishing. In the "Today @ PC World blog, Erik Larkin discusses an email which alarms the PC World analysts (see: Threat Alert: Sophisticated E-mail Attacks Spread [PC World]). The email arrived with a well crafted text body which passed the usual "first glance" tests for spam or phishing: bad spelling, bad grammar, incorrect addressee name, mis-matched sender. It appeared to be a boring business email with a word document attached. Security researchers have known for many years that phishers typically don't employ a handful of techniques which would pretty clearly boost their success rates, techniques which are not entirely unkno...
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